Business Card Etiquette in Latin America

Posted on Jan 19, 2016 | 5 comments

Business Card Etiquette in Latin America

Business cards are used all over the world and there are basic expectations as to what information should be on a business card. Nevertheless, there are regional differences in both the content details and most importantly, in the etiquette of their usage.

 

Business cards in Latin America are the primary way in which professionals present their contact information to each other and potential clients. In the past, they were limited to professionals and high-powered individuals, but now many people use them to share their names and contact information.

 

The general format for business cards in Latin America includes complete name, professional title/specialty, phone and fax numbers, address, and e-mails of the person identified. Additionally, company website address, logos and company affiliations are a standard. Your business card should detail your professional and academic qualifications and titles that your education and professional training permit.

 

In addition to the “Dr.” or “Dra.” prefix, “Arq.” and “Ing.” are frequently seen for architects and engineers, respectively. While a card in English is acceptable in international circles, a two-sided card with Spanish or Portuguese on one side could be an asset. Many professionals have business cards provided by their employers.

 

Business cards in Latin America (tarjetas de presentación or “introduction cards”) are important, but their exchange does not involve any strict protocol, ritual, rules or taboos. Carry business cards with you at all times, to both formal networking and social events.

 

Following are examples of how the business card is used in different Latin American countries:

 

BRAZIL

Business cards are usually exchanged during introductions.

 

COLOMBIA

Business cards can be exchanged at the beginning, during the middle or at the end of an interaction. In Colombia, if you do not have business cards, or do not have them with you, Colombians will happily accept a note card or piece of paper with a phone number or email address. People are also getting accustomed to just putting new contacts’ cell phone numbers right into their phone directories.

 

MEXICO

Business cards are usually exchanged at the end of a meeting, though sometimes they may be exchanged during introductions. Since the official language in Mexico is Spanish, and, while most Mexican businesspeople can speak English, it is advisable to have your business cards and company materials produced in Spanish. You might want to have a set printed in each language. In Mexico, include a cell phone number on the card and better avoid using your home address and telephone for security reasons.

 

There are graphic design and printing companies in most of the Latin American metropolitan areas that print business cards. The quality of printing and of card stock may vary, so be sure to check around before getting cards made. Be sure to double-check spelling, especially if the card is in a foreign language.

 

WANT TO KNOW MORE?

Passport Career provides more detailed career information and extensive resources about finding a job, internship, or alternative career opportunity in a number of countries. If your organization, embassy, university/college, library, or other institution would like access to our country portfolios (12,000+ pages of expert content for 75+ countries) to share with your students, employees, spouses/partners, and others managing a national or international career transition, please contact us regarding a free, online demo and details on how to subscribe.

 

GOOD LUCK WITH YOUR TRANSITION!

 

Lucia Kolaja Bordean, Global Operations Manager

5 Comments

  1. Thank you for sharing all this information through this post, it helps me a lot in my research 🙂

  2. I’ve been absent for some time, but now I remember why I used to love this site. Thank you, I will try and check back more often. How frequently you update your web site?

  3. All these points are the kinds which make the VOIP PBX dependent enterprise phones tough to disregard. They have won a million hearts by their effectiveness. Yours could be the next one particular. Call a VOIP PBX or a Hosted PBX provider and experience the change, these organization phones convey in to your operations.

  4. Thanks for another informative website. Where else could I get that kind of information written in such a perfect way? I have a project that I am just now working on, and I’ve been on the look out for such information.

  5. Thank You for the complete information.It was very informative.I was searching this for a while.Your post saved me a lot of time.

Leave a Reply

Your email address will not be published.

Share This

Share This

Share this post with your friends!